Olympus C-740 3MP Digital Camera with 10x Optical Zoom Review

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(More customer reviews)However, it does address some of the 730's sluggish autofocus mechanism issues for fewer blurred images.
That notwithstanding, the 700 was my favorite digital camera for a long time, that is, until the 720 came along. Then along came the 730, which maintained the 3+ megapixel resolution of the 720, while reinserting the 10X (true optical) zoom (the 720 has an 8X). Think of the 740 as a refreshing of the line while Olympus was waiting for the truly improved 750 to hit the streets.
In point of fact, zooming on any of the 700 series at 8X or at 10X without a tripod or image stabilization (not present on either the 700 thru the 740) is extremely challenging. Anyway, this camera is beautifully made and ergonomically engineered. The aspherical all glass lens system is excellent and the resulting 3 megapixel images are crystal clear at 8" x 10" and quite acceptable at 11" x 14". The zoom of course remains the trump card on the 740, and the smoothness (just the right damping) with which it reaches its 10x limit is awesome. Another nice feature is its ability to take QuickTime movies, which really adds to its versatility. However, these have no sound, a drawback the 750 will address.
The 740 (a feature that began with the 730) is the second Olympus to utilize the new xD memory card format, the "xD-Picture Card". This is a new type of ultra-compact memory media developed jointly by Fuji and Olympus. The main features of the xD-Picture Card are its ultra-compact size (20.0 x 25.0 x 1.7mm), its lower power consumption (the xD Picture-Card users will benefit from the convenience and savings of longer battery life on a single charge) and its faster read/write speeds. Of course, a new card means a new card-reader will be needed, but these are inexpensive and aren't immediately needed, as the camera can be linked by the included USB cable to your PC without too much fuss. Overall, I think the 740 is a camera I'd take a pass on. If money is an issue, go with the 730 or even an earlier model (I still love my 700); if features are what you long for, pop for the 750.

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Point and shoot ease and full manual controls, the Olympus Camedia C-740 delivers sharp, crisp 3.2-megapixel images for print enlargements up to 11 x 14 inches. With its powerful 10x optical zoom digital camera (30x total zoom when combined with the 3x digital zoom), you'll capture image detail you didn't know existed. The Camedia C-740 also features a more compact body than its predecessor (the C-730), a new extra-low dispersion (ED) lens, movie mode, a built-in flash, and compatibility with XD memory cards.
Optics and Resolution The 3.2-megapixel Olympus C-740 digital camera can capture images up to 2048 x 1536 pixels; it can also produce 3200 x 2400 pixel images through interpolation for extra-large prints. It boasts an outstanding Olympus aspherical glass 10x zoom lens with 11 lenses in 7 groups. When combined with the 3x digital zoom, you get a total zoom of 30x. The F2.8-F3.7 lens has a focal range of 6.3-63mm, or 38–380mm equivalent in 35mm photography. The ED coating on the lens helps reduce the purple fringing normally seen on larger zoom cameras.
The C-740 also features Olympus TruePic technology, which optimizes the image information captured on the CCD before the data is saved by using the brightness and color information of the neighboring pixels when processing the pixel data. This leads to digital pictures that set standards for picture sharpness, contrast, true colors, and gradation.
Storage and Transfer With the C-740, you can store images on XD memory cards. With the included 16 MB XD card, you can store 20 images at HQ mode (2048 x 1536 pixels). Images can be downloaded to either a Mac or PC via USB connectivity, which means it can be connected to any USB-based Windows Me/2000/XP and Mac OS 8.6 or later computer without installing any software.
Movie Mode In moviemode, the C-740 captures continuous video (without sound) at 15 frames per second in two formats: 320 x 240 (up to 33 seconds) or 160 x 120 pixels (up to 148 seconds). The QuickTime Motion JPEG format offers a limited resolution, which is great for capturing a short movie that can be e-mailed to friends and family, but is no replacement for a true camcorder.
More Features
1.5-inch low-temperature poly-silicon LCD screen and electronic viewfinder.
Built-in flash with auto, red-eye reduction, slow synch, and fill in modes.
Stitch up to 10 frames to create a panorama effect with Camedia Master software when using Olympus brand XD memory cards.
Six scene program modes; Four customizable My Modes let you choose and save preferred settings
Image adjustment modes include sharpness, contrast, and saturation (adjustable +/- 5 steps).
Super macro mode gets as close as 1.2 inches away from your subject.

Power, Size, and Contents The camera is powered by two CR-V3 lithium battery packs (LB-01, included); rechargeable AA-size NiMH batteries are recommended (four are needed to power the C-740). It measures 4.2 x 3.0 x 3.1inches and weighs 10.4 ounces. This package includes the Camedia C-740 digital camera, 16 MB XD memory card, batteries, USB and A/V cables, wrist strap, and CD-ROM with Camedia Master imaging software and USB drivers for Windows and Mac.

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